Press Release

Kaua‘i Couple Interviewed by Oprah Winfrey at Sheraton Poipu

Dennis Fujimota – The Garden Island | Posted: Friday,April 25, 2018 1:15 pm


It didn’t take long for a private interview with Davene and Mark Januszewski, to become all the buzz in sunny Poipu.  Evidently, Winfrey had consented to fly to Kauai to interview the Lawai couple under the condition that the interview would be private.

When I first learned of that condition I assumed it was Oprah who wanted it to be private but it turns out that was just one of the many surprises this reporter discovered.  Both Mark and his wife Davene, who Mark always refers to as “The Fabulous Davene“,  were not interested in fanfare and wanted Ms. Winfrey to enjoy our island without the trappings that celebrities have to endure.

“We both think this is the greatest place on the planet and that is saying something because there’s a lot of great places on the planet,” Grant shared.  “It’s really nice when someone comes here and has a chance to connect with this astonishing creation. We love seeing Kauai through the eyes of people who take the time to embrace this magical island.”

Sometimes reporters just get lucky and this was my lucky day for a number of reasons.  Januszewski asked me if I could do him a small favor and keep the meeting private by enlisting the help of a few more of the hotel staff.  Turns out my cousin works at the Shearton and that was no problem.

“Great!” Mark said.  “If you can do this for us you it would by my pleasure to have sit in on the interview.”


So here I was following a rumor that Oprah was at the Sheraton and I end up sitting in on this amazing interview.

“Thanks for coming to Kauai, Oprah.  I hope you’ll be staying for a few days and get to our favorite spots, Kokee and Polihale.”

“Is it always this beautiful here?  It is absolutely amazing.” Winfrey commented.

They were sitting around a glass topped wicker table inside a white tented make-shift cabana right near the big breaks.  The ocean was glistening a little more that usual.  Looked like diamonds dancing on the water.

“Yeah, it’s always magnificent here but God’s really showing off today. Maybe in honor of your presence.”  Davene said with a smile.

“Well you keep saying my presence here, so nice of me to come…… but let’s be honest you refused to come to Chicago and told my staff if I wanted to interview you two about the Master Key System and the thousands of scholarships you give away, I’d have to come here,” Oprah said with a laugh and a wry eye.


“That’s not 100% true Oprah.  It’s not about refusing to go to Chicago.  You just can’t get Mark off this island.  Hell, I can’t even got him to Seattle to see the Red Sox when they play there.  See, the family all lives in a compound, kinda like families of the 1960s.  He just loves playing, eating and relaxing with the family…so do I.  How do you like that coffee?  It’s grown right here, just a few miles from here. ”

“I love this coffee but what I’d really love is to talk about this Master Key System.  You know you’re not very popular with a lot of the motivational speakers out there.  And you’ve taken a pretty hard run at one of my favorite books, “The Secret”.  So why don’t we start there.  Why are some speakers and writers unhappy with what you guys are doing?”

“I have no idea.”

Lots of laughter breaks out.  I’m a little curious myself….while I was able to do some research on Mark and Davene prior to the interview, this was news to me.

“Let me take that one Oprah,” said Davene, “It’s because we are offering a method that kinds debunks all the motivational and mystical mainstream stuff.  People want to feel good and a couple of hours of CDs or cute quotes will do it but only for a short time.  It’s kinda like a warm bath Oprah.”

“How so?” Winfrey asked, leaning forward in her white linen suit.

“Well, it feels good when you get in it but sooner or later you are sitting in a puddle of cold, dirty water.”

“Don’t you think that’s a little harsh?”  Winfrey asked.

“Let me jump in here Davene.  The truth is change takes work and a lot of people want to make a change but they don’t want to do the work.  When you couple that with the microwave mentality that is out there it becomes pretty easy to sell stuff to people who are desperate for change by telling them you have a magic pill or two day seminar.  But that’s just part of the resentment.  The bigger part is that we are very clear that we want them to be self directed, not looking at us as ‘the way’ but understanding once they find their power, they don’t us or anyone else telling them ‘how to think’.  The reality, our reality, is that most self promoters are, well, self promoters.   The design of is as old as dirt.   Get people to believe you know they way to the promise land, get them in a room for a few hours or a few days…..BAM!  Upsell, upsell, upsell…for years!   They are adroit at building ‘dependency’ instead of helping them learn how to become self directed.”

Mark paused for a moment, got erect in his chair and declared, “This is really important. Thoreau said, ‘Most people live lives of quiet desperation.’ People are longing for change but they don’t know how.  This makes them a passionate but irrational lot.  Desperation makes all of us irrational until we see it for what it really is.  I know, I was one of them, living in quite desperation, sick, bankrupt and scared.   So a lot of these gurus tell them a $3000 weekend away or a couple of sets of $700 CDs will turn the trick.  Let you ask you this Oprah.  If you really wanted to make a change what do you think would be easier for you to buy a couple of CD and a book or to commit to an hour a day for 26 weeks?”

“I see your point.  I see it, actually I’ve seen it on my show for 20 years, people want that instant fix.”

“Exactly.” Grant said.

“Well, if most people are going to choose the shorter version how do you explain the incredible popularity and momentum that you Master Key Mastermind Alliance has gained?”

“Actually that’s the easiest question I’ve heard in 5 years.  We based it on Emerson’s Law of Compensation.  In a nutshell Emerson’s Law is ‘give more get more.’  So we gave the course away to about 150 people who were willing to dedicate 1 hour a day for 6 months.  We did this when we first moved to Kauai.  It seemed appropriate, an appropriate gift of thanks for the privilege of living in this extraordinary place.”

“Yeah,” Davene continued.  We gave everything we had and they gave an hour a day for 26 weeks.  And we both got more.”


“Well, we wanted to follow our passion so we gave it away and got more passion.  They gave time, an hour a day and so they got more time.”

“How did they get more time by giving an hour a day?”


Laugher from the couple.  I mean gales of laugher, really.

“How is that possible?”  Oprah’s face was now configured in that great puzzled look she gets.

More chuckling.  “Their values change and they stopped needing distractions to feel alive, vital.  We begin to experience life first hand instead of vicariously through others.  Our thirst and hunger for the amazing adventure of life rises and our dependency of other people’s ideas for what makes life ‘normal’ vanishes.” Mark said.

“I’m not getting it.” Winfrey said.  Neither was I.  “Could you be more specific?”

“He means we don’t come home and sit in front of the TV or a computer,” Davene chirped.  “We don’t need entertainment as a steady diet to feel alive and to simultaneously forget.”

“Oh, so that explains why my ratings are slipping?” Oprah roared with that million-dollar smile.
“So you gave this away?” she continued.

“Yep.  We gave it away and that original 2010 Master Mind  helped us refine the material for a new medium.  We had previously taught it live and we wanted to transition it into a new medium so we could use the internet and reach a worldwide audience,” said Januszewski

“So you gave this away?” Oprah repeated.  Baffled, she’s baffled.   She looked stunning in a white linen suit but she looked more stunned at the fact they had given this course away to launch it.

“That was our first transition to the web with the material.  Mark taught it to me, then we taught it in living rooms to people.”   The Fabulous Davene pauses….looks out at the ocean, her eyes tearing up a little bit.  She composes herself.   “So we learned how to deliver it, you know, softwares, videos, workbooks.   And, in 2013, we knew we had the core if it nailed but wanted to refine it.  So we gave it away, again, to over 300 people.”

“I did not know this….so tell me again….you gave it away?”

“Yep.” Said Grant.  “We actually paid many memebers that joined us in transitioning our material to the internet and helped us perfect the delivery,  over $50,000.00 each”

“Wait a minute.”  Oprah’s looking shell shocked at this point.  “You paid them over $50,000.00 each?”


Neither the elegant aroma of the shrimp scampi that had just arrived on white plates, the brilliant sky nor the ocean crashing together as it does right on that point in Poipu could rival the shock in Winfrey’s face.

“Yep, we told the members if they would accept the gift of the course, actually, we like to call it ‘the experience’ ….. and help us convert it with feedback and that it launched successfully worldwide we’d give them 33% of the sales and throw another 7% in to have a celebration every year here on Kauai for any and all Master Key Mastermind Alliance members.”

“And how many memberships has that led to?”  Winfrey wanted to know.

“A little over 15,000 have made a 1 hour commitment daily for 6 months and learned how to control their mind.”  Januszewski said.

“Wait a minute here mister,” Oprah says looking down at her notes, “I don’t recall any price on this course.  One of the biggest reasons I was willing to come here is that you give this away.  Does my staff have that wrong?”  Tiny bit perplexed.

“Well, yeah, we give scholarships.”

“But not full, that’s how the money comes in?”

“No, full scholarships, for everyone, world-wide.”

“OK, now I’m lost.  How are you paying people to help you run this, paying former members and not charging anyone?   No offense but this sounds a little………”

“Fishy?” Januszewski interrupts.


Mark and Davene smile at each other.  A wonderful pregant pause follows.   Heck, I am wondering this too.

“Well Oprah, the genius over here,”  Davene says laughing and rolling her eyes towards Mark indicating he’s anything but a genius, “says in 2013, ‘hey, let’s put Emerson’s Law and the Master Key Experience to the ultimate test.  Let’s see how they feel about paying it forward….deciding to endow the next session.”

Silence.  Deafening silence. Seemed like 5 minutes.

“You mean like that movie Helen Hunt and Spacy did a few years back?”

“Yes…..but what is really important to both The Fabulous Davene and myself is that every member knows that we are not the power, we don’t want people to be ‘led’ to this idea….we want them to see themselves, if they chose, as making a decision for the right reasons, not our cause or our hope.”

“And why is that so important?”


“It’s really important Oprah that you understand unlike the gurus out there we are not telling people ‘how to think’  or what to do’  The entire staff works their butts off to not influence them.  After all, the best influence in self discovery is, of course, no influence at all.   We are showing them a method so that they can think for themselves and wire new thoughts together…..and as far as the ‘paying it forward’ thing, it is most important that they understand they are not paying us or honoring us but doing someone they don’t know a favor if they ‘feel’ it is the right thing for them to do.  Those are the thoughts we hope they will wire together.   That it is simply a choice, their choice and does not effect the current session.”

“What’s fire together?”

“Thoughts that fire together tend to wire together.”  Both Januszewski and Grant said in unison while laughing.

“What does that mean?” Winfrey asked.

The rest of the interview will be aired on July 6th nationally and I’ve agreed not to share the rest of the interview until it airs.

I will tell you that once The Fabulous Davene explained a little bit about the how the mind really works and Januszewski drew a diagram on the back of a place mat to illustrate her point that both Oprah and I pulled out our credit cards and joined the next Master Key Master Mind Alliance course.

“You’re not getting it,” Mark said in a loud but kind way.   “All we need is your email, you’ll get notified… watch 3 videos and decided to take a scholarship or not.”

I couldn’t help myself and blurted out, “so you are not selling this at all?”

I expected laugher….Mark got real quiet and still.  First time….and Davene looked down, eyes filling with tears… a very soft voice she mangaged to say, “No, we don’t sell it, people can’t buy it.  That session in 2013 altered the destiny of thousands of lives….they made the decision, with their actions to pay it forward… no one, ever, anywhere, who wants this Master Key Experience can’t have it regardless of what’s on their credit card or in their bank account.”

“How do you know, I mean how can you trust it will continue this way?”

“People are wonderful and we know it will roll on because once people fully experience the incredible potential within themselves, the immese power they wield, they want others to experience it too.”


As it turns out I would discover that Mark and Davene’s first visit to Kauai was at this very hotel.  That explained why they wanted the interview there and not at their four house compound in Lawai.  Januszewski, during the interview pulled out a picture of the couple standing in the exact spot that the interview was being conducted at from their first visit.

Oprah thought it was not only sweet but a pretty amazing coincidence.  The ‘Fab’  smirked and said, “You ain’t seen nothing.  Would you like to have your mind blown Oprah?”

Winfrey nodded.

Mark pulled a picture out of his wallet that was dated April 25th, 2018.  It was a picture of Oprah interviewing Mark and Davene on this exact same spot.  “That is the power of the Master Key System and creating a new reality,” Grant laughed while both Winfrey and I stood there opened-mouthed and flabbergasted.

“Goals for the future?”

“We’re hiking 11 miles tomorrow to the Kalaua ridge, you should come.” Neither look their age, obviously both in tremendous physical condition.


“Tough hike?” Winfrey asked.

Januszewski and Grant instantly said ‘no’ while I said ‘yes.’   Everyone giggled as much of the conversation I am not reporting yet was about perspective.

“Can you do 5 miles or so of a semi-strenuous hike?”

She says she can.

“Tell you what, tonight is the dinner for the Master Key folks that you agreed to come to.  You take a 30 minute Q&A and we’ll put off our 11 mile hike till Sunday.  Come on down to the compound tomorrow and we’ll hike in the canyon.  We can take bikes all the way down.  It will blow you away.  You can get escape from all this hotel food and break bread with the family, nice home cooked meal.  You can come too,” he indicated to me. “No reporting stuff, but your welcome.”

“Don’t tell me you have a picture of that too.”

“I’ve had a picture of a multi-generational family in my mind and heart for decades.”

Somehow, maybe it was the look in Januszewski’s eyes, his voice, not sure, but something made both of us know this was his treasure, his joy.  It was his bliss.   And it was magnetically compelling.

Strangely, it was silent.


“Italian OK?  A little on the spicy side?”  Mark did not wait for an answer.  “Good then, it’s settled.  Oprah you can bring the bread and Dennis you can bring some fruit.  They’ll be about 10 of us.  The kids do a great job and it’s a great spot to watch the sun go down. We did have a picture of that one on our wall for 7 years, nice little pink place.  You’ll love it.”

I was going, I wanted to see this family they both described as their personal Kauai inside their souls.    Oprah looked a little taken aback.

“Look, you’ll have a great time, hiking, biking and I know you’ll be so relaxed.  See, you won’t have to worry about being Oprah because there’s no TV on, ever.  They won’t even know you.”



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72 thoughts on “Press Release

  1. I have to agree with Brad. How did you know one of my goals has been to be on Oprah and help other people with MS see they they too could change their life.

    This will be an interesting project, journey & reality.
    Thanks so much Mark & Davene.
    Agape’ Darlene

  2. Ut-oh….there goes all the self-confidence I’ve been speaking into existence. What a marvelous piece of creative writing.I don’t know how I’ll manage to craft something that so speaks to the reader so beautifully, yet “I will be what I will to be”.

    Thus, I am closing this comment so I can sojourn to my Prayer Closet (that doubles as my ‘think tank”)the better to be inspired to do what I’ve ALWAYS, heretofore, struggled mightily to do…that is…to put my thoughts into a coherent, readable form upon command instead of when “I felt inspired”.

    Thanks for the incredible exemplar.

    You two are the BEST!

  3. Great story. The power to believe something so strong is amazing. The mind is a powerful tool and can accomplish amazing things.
    Thanks Mark and Davene

    1. Mark and Davene

      What a unique and mind blowing Press release. Detailed and filled with heart stopping clarity. I love it. I want my press release to be equally detailed and heart stopping.


    1. thank you for taking the time…..see it……then report is…..

      Such a fun week…..the work is still work…..but… many fun things coming in the next few weeks…..all firing back to the press release

      mark j

  4. Mark, There was a time after reading this I may have thought this guy is on his own ” Fantasy Island” but of course knowing today that there is nothing imposable if you know how to create your own wants and dreams. Thanks to Davene and yourself for all you do. Its all about giving it away to keep it.

  5. While I was reading your press release, the thought kept popping up, “I’m not a writer like this.” Then I read the comments and you say once you see it then you can write it. That makes total sense. Thank you Mark.

    1. thank you for stopping by Ron….

      You got it!!

      Once you ‘see it’…it’s easy… simple restate the facts…..

      see it baby, just see it in your mind…..

      keep growing and your business will grow

      mark j

  6. I know I have the ability to achieve the objects of my definite purpose in life; therefore I demand of myself persistent, continuous action toward its attainment, and I promise here and now to render such action….press release coming soon.

  7. LOVE IT!!!! You really made it come ALIVE!!! Do you remember that show about time…..and either going to the future or going back in time? People got into this time capsule…..I forget the name of the show, but anyway I feel like I’ve just entered the time capsule & I’m the photographer… how’s that for a vision!

    This is great! Have been tossing thoughts around today for my upcoming Press Release 😉

  8. Spectacular word picture press release. I felt I was there
    listening to your interview–and hanging on every word!
    Going deeper to see, feel, believe, create…

  9. Interesting stuff, I always thought I had a good imagination,you got me beat by a mile, I will see how I stack up to a pro, and how soon is this due? Oh one more thing what month and day is this? I am not sure anymore!

  10. Amazing Story. A thousand thoughts raced through my Head as I read. I’m putting it together in my Minds Eye as I drive the miles for my JOB. Recording my Ideas. I’ll submit soon.

  11. Thanks for sharing this, Mark & Davene. I’ve been struggling all week with the realization that I have a LOT more work to do. I know what I don’t want – but the vision is still just beyond reach. I am getting closer, though, and will never give up until I can “see” it. Press release coming soon.

    Kathy Burleigh-Moffatt
    AKA “Grandma Kitty”

    1. Your honesty is wonderful and refreshing….

      Confessing that you don’t know what you want…is really the only way to find out what one does want.

      We’ve all been so conditioned by the River of Dreams [other’s ideas abut good-normal-right etc] that we wake up one day….and today is maybe your day…..and realize how much the outside world has effected us…..influenced us……so much so that we can’t be objective about ourselves and our own needs…..and this is a GREAT day because it means the work you are doing is beginning to make a small difference

      we can think, and think for ourselves…….

      we have to be patient … seperating from the River of Other’s Baloney….it takes some effort and time…..but we also have to have the courage to do it…..and, as everyone knows….honesty like yours is the handmaiden to courage…

      BOTTOM LINE: You are right there…..right on the edge….you are made of the right stuff………Go for it!

      mark j

  12. Wow Mark,
    What a Great Press Release !
    You really inspired me to write my own press release.
    This is a Tremendous idea,
    Thank You for helping me to put my Dreams down on paper.

    Your Friend,

    Steven Squillace

  13. mark, I started reading this and got completely transformed by the story. I believe in your vision as well. I can see it very clearly.

    The other thing I loved about this was that it was a very fun piece of writing. It made me happy to read it. lifted my spirits.

    Good one,


  14. Wow! Some parts of it brought tears to my eyes, some filled me with inspiration, and overall it was just such a joy to read.

    The funny thing is, I recall this coming up in one of my Google searches before I joined the MKMMA, and although I didn’t read much of it then, I thought Oprah had already interviewed you two! I can’t wait for all of this to manifest… what you said in today’s webinar about, by lighting up our own paths, we are lighting the path for others… that only just really hit me right now!

    Again… WOW!

    1. Mahalo…..and we hope to be putting all of it into play with a MMKKA event in Kauai while she’s here 🙂

      mark j

  15. Wow…and who would of thought a BOSOX fan and his lovely wife would appeal to this guy living in the mountains of Western Colorado…a Cards diehard no less!

    Great work here Mark and Fabulous Davene…Oprah was good too but loved your insight!


    1. LMAO….yeah, who would have thought it?

      Such a blessing to be appreciating this great World Series and this great MKMMA experience with you

      keep giving to keep growing
      mark j

  16. You wove so many neat things into your press release … your feelings about what you’ve created, the pictures that capture the beauty of the island, your willingness to give away your incredible system, and the idea of paying it forward by people who know from personal experience its incredible VALUE. The press release was beautifully written … from the heart.

  17. BAM! I love your answers to Oprah! When you have a crystal clear picture in your mind, the rest becomes small stuff.
    I am excited to start on my first draft and discover what great things are still inside of me, waiting to be given to the world 🙂

  18. Mark,
    Great Press Release. I am just getting started on my own. It is going to be a challenge, especially for someone who is not that great of a writer …
    Like others said – reading this I was actually able to see the interview. You described it with so much detail that I did not have to think much to see it.


    1. Mahalo Rui….

      Anyone who can survive that day you had recently should be able to put together a hum-digger 🙂

      Keep giving to keep growing
      mark j

  19. Filled with gratitude for all that you and Davene do in service for the greater good. Thank you!! I believe!!


  20. You’ve given me some insight into your imagination, and I can see how powerful it is. The concentration of your thoughts is incredible and I aspire to do the same for myself. Thank-you for being the leader that you are.

  21. Just what I needed. Thanks Mark for sharing your passion and vision. I really appreciated the pay it forward give more to get more.
    I actually paid money to became a facilitator for a self improvement guru that I will not name, suffice it to say well known. The whole premise was to sell and teach his courses in a live setting. Which I did 1.
    I did not feel good about the selling of something that really did not work, because it skipped over the first step which is that it is work that you have to do not a magic pill.
    So I spent the next 5 years doing a free conference call of the seminar. Lots of good fuzzy feelings about it, however still was not getting to the real changes we all want.
    Why am I saying all this? What you just put in your press release is what I have felt for a long time is how this should really work. If we are to truly help other people really get what they want. We don’t. Just light our own path and those that want it will see their own light and so on and so on.
    You are truly living “The Law of Giving with out regard for reciprocity” Finally I see clearer my path and move towards that way of thinking and being, or waking up the real me and letting it out.
    Wow I feel liberated.
    Thanks Mark for being you. Yes, Thank You Davene for being you.

  22. I had a lot of joy reading it, feeling connected to the vision: I feel very impressed and inspired. I am grateful that you are sharing the law of compensation the way you do (on one hand with Emerson’s essay, and on the other end with your pratical application of it). It’s not that I believe the law is true, I KNOW from inside that it is true. The paradox is that I have to work so that this knowledge progressively sets my beliefs right, and I feel that your sharing is helping a lot. Many thanks to you and Davene for this (and all the rest too 🙂

  23. Hi Mark…
    I loved reading your press release. It certainly brought out more about the story of your life… You and Davene have been and inspiration to many, myself included…you have both made it your business to live life with meaning and share that with all who would listen..I am happy to be a part of this…In addition, this reading will help me complete my own press release, thank you for the example..:)

  24. Oh my Goodness Mark and Davene! The press release is a tall order, frightening and challenging all rolled in one ball. BUT, WOW, I’m excited and charged about the project as well. Thank you for your outstanding example. I promise to do my best to manifest my heart’s desires. I always keep my promises.

  25. Mark that was an incredible bit of writing. Having been involved with the class these last 12 weeks brought amazing authenticity to the story. I had tears in my eyes and sighed for the release of gratitude as I was living your words as a participant in this grand experiment.I am still in awe thanks for your commitment and dedication. I persist and I succeed.

  26. Guys, this is mind blowing — and I believe it is true. What an amazing act of inspiration this is — and you both are. And: I am literally “looking forward” to seeing this reality materializing. See it here (head) — have it here (hand)!


  27. I’m crying right now. Absolute tears of joy. I can’t articulate what is transpiring in my soul, but suffice it to say I am cleansing away some heavy burdens. I’m so grateful to have found this or it to have found me

  28. Thank you Mark & Davene,

    This Press Release is great. It’s reads more like something a Author would compose, rather than a Blogger. Great example of what we need to get that subby in check.
    Thanks for showing us a method so that we can think for ourselves and wire new thoughts together…and In a nutshell Emerson’s Law is ‘give more get more.’
    We now have the ability to change our values and we have stopped needing distractions to feel alive, vital.

    Love You Guys,
    Eric Alonzo Lee

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